Member Kitchens vs That Clean Life
That Clean Life ($29-$99/month) is a B2C meal-planning product for nutrition professionals. Member Kitchens (starting at $49/month) is a B2B white-label platform for food creators running branded meal-plan and recipe memberships with 100s of subscribers.
This page aims for an honest comparison — including where That Clean Life may be the better fit for your stage. Last reviewed May 30, 2026.
TL;DR
- That Clean Life is a B2C product (people cook in That Clean Life); Member Kitchens is a B2B platform (members subscribe to you on your brand).
- Member Kitchens centers scalable memberships: tiers, Stripe checkout, community, and your own branded member app.
- Both support nutrition-aware meal planning; Member Kitchens adds grocery integrations, cooking mode, and white-label branding for public memberships.
- Many professionals outgrow PDF handoffs and use Member Kitchens when members need a searchable app, not just assigned plans.
Quick answer
That Clean Life: That Clean Life is a B2C meal-planning product ($29-$99/month for practitioners, $15.99/month for individual consumers) with a 5,000+ curated recipe library designed for nutrition professionals building and assigning meal plans to individual clients. Launched in 2014, it focuses on practitioner-to-client workflows, not public membership platforms.
Choose That Clean Life when you want a B2C meal-planning product experience under That Clean Life’s brand. Choose Member Kitchens when you sell a subscription membership to many people who need your branded app, searchable recipes, interactive plans, and monetization — members subscribe to you, not to Member Kitchens.
Feature comparison at a glance
Yes / Partial / No / N/A reflect public product capabilities for the alternative. Member Kitchens cells marked Launch plan+, Growth plan, or Varies by plan indicate the minimum plan tier — not a missing feature. See pricing below.
| Capability | That Clean Life | Member Kitchens |
|---|---|---|
| Branded member app (theme & custom domain) | Partial | Yes |
| Installable PWA (add to home screen) | No | Growth plan |
| Searchable recipe library with filters | Partial | Yes |
| Interactive meal plans (drag-and-drop, swaps, scaling) | Yes | Yes |
| Step-by-step cooking mode | Partial | Launch plan+ |
| Auto shopping lists (aisle grouping) | Partial | Yes |
| Grocery checkout integrations (Instacart / Walmart) | No | Launch plan+ |
| Per-serving and daily nutrition tracking | Yes | Yes |
| Shared ingredient library across recipes | Yes | Yes |
| Structured programs (courses, journeys, weekly schedules) | Partial | Launch plan+ |
| Native subscriptions and access tiers | No | Yes |
| Community / forum tied to content | No | Launch plan+ |
| White-label theme, custom domain, page builder | Partial | Varies by plan |
| Bulk import (PDF, Excel, WPRM, URL) | Partial | Yes |
| All-in-one (no separate plugin stack) | Partial | Yes |
| Hands-on platform support | Partial | Yes |
Which fits your use case?
Feature tables hide trade-offs. This table focuses on scenarios — simpler tools often win early; kitchen-first platforms win as cooking workflows become the product.
| Use case | Better fit | Notes |
|---|---|---|
| Practitioner assigning plans from a licensed recipe library | That Clean Life | That Clean Life is designed for professional meal-plan assignment workflows. |
| Branded public membership with native Stripe checkout | Member Kitchens | Member Kitchens targets creator-owned subscription products at scale. |
| Client-facing grocery integrations for your brand | Member Kitchens | Instacart/Walmart tied to your meal plans on your domain. |
| Starting with templates before building your own library | That Clean Life | Shared professional libraries speed early practitioner delivery. |
| Growing from client work to a group membership | Depends on stage | Many professionals add Member Kitchens when the public product outgrows assignment-only tools. |
Pricing and total cost of ownership
Member Kitchens is typically more expensive than lightweight tools — by design. Our plans scale with active members, and we only succeed when your membership revenue grows. Compare total value for your stage, not sticker price alone.
That Clean Life
That Clean Life uses practitioner-focused subscription pricing (see thatcleanlife.com) — compare scope: client assignment vs public membership monetization.
Member Kitchens
Discover from $49/mo, Launch $99/mo, Growth $199/mo (plus tiered per-active-user fees above included limits). Start on Discover while validating; move to Launch or Growth as members need cooking mode, PWA install, courses, and integrations. See Pricing.
If you expect members to cook from structured recipes and meal plans, choosing a platform that can grow with you avoids a painful migration later — even if a simpler tool is cheaper today.
What That Clean Life does well
- Large curated recipe library (5,000+ recipes) designed for nutrition professionals creating client meal plans without building content from scratch. Source : That Clean Life
- Practitioner-focused workflows for assigning plans and tracking client-facing nutrition goals — optimized for 1:1 or small-group client delivery. Source : https://thatcleanlife.com
- Established positioning since 2014 among dietitians and nutritionists who need ready-made recipes and plan templates for clinical nutrition workflows.
Different models: practitioner assignment vs public membership
- Not designed as a creator-branded subscription app with public tiers and native Stripe checkout for hundreds of members.
- Limited community, courses, journeys, and mixed-media content library for broader memberships.
- Grocery handoff (Instacart, Walmart) and installable member PWAs are outside the core product focus.
- Your brand domain, page builder, and full white-label marketing site are not the primary deliverable.
Where Member Kitchens fits scalable memberships
Member Kitchens turns your recipes and meal plans into a membership product members use every week — with your branding, access tiers, and hands-on platform support.
- Branded member app on your domain with searchable recipes, filters, and favorites.
- Interactive meal plans with swaps, scaling, shopping lists, and grocery checkout.
- Native subscriptions, programs, and community without exporting PDFs from a practitioner dashboard.
What creators actually switched from
I was sending PDF meal plans and it was painful for me and my members. Now they have favorites, search, and lists in one place.
Support and partnership model
Member Kitchens is not the cheapest option — and we do not try to win on price alone. When you need help, you get hands-on support from people who know food memberships. Our business model ties platform revenue to your active members, so we are incentivized when your membership grows, not when you pay for features you never use.
When to choose which
Choose That Clean Life if:
- You want a B2C meal-planning product experience under That Clean Life’s brand for clients or consumers.
- Your deliverable is individualized plans inside That Clean Life, not a public subscription with hundreds of cooking members on your domain.
Choose Member Kitchens if:
- You run — or want to run — a branded meal-plan or recipe membership with tiers and recurring revenue (B2B platform; members subscribe to you).
- Members need search, interactive plans, grocery lists, and your domain — not a consumer app under someone else’s brand.
Related reading on Member Kitchens
- 6 best membership site platforms for food creators
- 7 ways to monetize your online following as a wellness influencer or coach
- How to make a meal planning app without coding
- Member Kitchens vs Nutrium
- Case study: Peas & Hoppiness
- Member Kitchens for food creators
- How a white label meal planning app enhances client engagement for nutritionists
Ready to transition?
See hybrid, phased, and full migration paths — at your pace, with no fixed timeline.
Frequently asked questions
- Is Member Kitchens a That Clean Life alternative?
- Yes for a specific job: creators and nutrition pros who want to sell a branded meal-plan or recipe membership to 50-1000+ subscribers often compare the two. They are different product types. That Clean Life ($29-$99/month) is a B2C meal-planning product — end users experience That Clean Life's app with curated recipes. Member Kitchens ($49-$199/month) is B2B white-label software — you build the business; your members subscribe to you on your domain, not to Member Kitchens. If you assign meal plans to 10-50 1:1 clients, That Clean Life fits. If you run a public membership with 100s of paying subscribers, Member Kitchens is the relevant comparison.
- Can I use That Clean Life and Member Kitchens together?
- Some professionals use a B2C or practice meal-planning product for client delivery and Member Kitchens for their public membership product. They serve different models: consumer product experience vs your branded membership platform.
- Does That Clean Life include a branded member app?
- No. That Clean Life is a B2C product experience under its own brand (clients use the That Clean Life app), not a fully white-label membership platform with your domain, page builder, and native Stripe subscriptions. Your clients access your meal plans inside That Clean Life's interface, not a branded app you control.
- Which is better for a dietitian membership site?
- For scalable memberships where subscribers cook from your content weekly on your brand, Member Kitchens provides the member experience depth. That Clean Life fits better when people should use That Clean Life’s B2C product rather than your white-label membership.
- Can members shop from That Clean Life meal plans?
- Member Kitchens includes Instacart and Walmart grocery integrations tied to meal plans on your membership. That Clean Life does not position grocery checkout as a core feature of a creator-branded membership.
- How does Member Kitchens pricing compare to That Clean Life?
- Member Kitchens is typically more expensive than lightweight tools like That Clean Life — our Discover plan starts at $49/mo before active-user fees. That reflects food-specific depth, hands-on support, and tiered plans (Discover, Launch, Growth) that let you start smaller and expand as members need more. We are transparent about cost because the right question is fit and growth path, not who is cheapest today.
Sources and review date
Last reviewed: May 30, 2026
That Clean Life is a trademark of its respective owner. Comparison information is based on publicly available product documentation and is provided for educational purposes.