About
Member Kitchens began as Mealpro App, founded by Liam Smith. Ken Truesdale built the platform from the early days, eventually bought the company, and runs it today as the white-label meal planning platform for nutrition coaches, health creators, and food businesses. He leads product development and works directly with customers—when you have a feature idea, find a bug, or want something improved, Ken is the person on the other end.
Ken’s background spans 30 years of entrepreneurship and corporate product leadership. He founded a company acquired by j2 Global, where he spent eight years in product and corporate development helping scale the business from roughly $100M to over $500M in revenue. He has also served as a startup COO, early-stage investor, and software consultant.
Today he keeps building the tools creators need to scale—and, in turn, help more people eat and live better.
Experience & expertise
- 30+ years building and scaling software businesses
- Founder with successful exit (acquired by j2 Global)
- 8 years product & corporate development at j2 Global ($100M → $500M scale)
- Builder of Member Kitchens white-label meal planning SaaS
Recent articles
- Education How to turn recipes into a digital product in 2026: ebooks, plans, and memberships
- Education How to sell meal plans online in 2026: pricing, delivery, and subscriptions
- Education Meal plan lead magnets for food bloggers: Free plans that convert in 2026
- Education Email list for food bloggers: Why it beats followers (and how to grow one in 2026)
- Education Pinterest for food bloggers in 2026: Visual search, not social media
- Education Recipe keyword research for food bloggers: Find low-competition ideas that still rank in 2026